With the implementation of the "Action Plan for High Quality Development of Pet Health Testing Industry (2024-2026)", China's pet health testing industry has officially entered the dual wheel drive stage of "policy improvement+demand upgrading". The industry market size has reached 21.8 billion yuan in 2024, a year-on-year increase of 29.7%, and is expected to exceed 28 billion yuan by 2025. Among them, pet testing cards, as the core carrier of home testing, have become a market growth point under policy regulations due to their convenience and high cost-effectiveness.
This policy system has established a three-level structure of "national guidelines+local rules+departmental supervision", clarifying the compliance requirements for the entire chain of production, sales, and use of inspection cards. In terms of quality control, the policy stipulates that pet testing cards must meet the core standards of "detection accuracy error ≤ ± 3%, repeatability coefficient of variation ≤ 4%", and production enterprises must establish three systems of "sample traceability, equipment calibration, and personnel assessment" to ensure product consistency and reliability. In order to protect consumer rights and interests, the "Measures for the Protection of Consumer Rights and Interests in Pet Health Testing" require that testing card products disclose "testing principles, reference ranges, and complaint channels", and implement a pre compensation mechanism of "full refund for inaccurate results+double compensation" to build consumer trust at the institutional level.
Policy dividends simultaneously stimulate market innovation vitality. The industry standardization development special fund established by the state provides a subsidy of 15% of the equipment procurement amount to testing card enterprises that adopt domestic high-end technology; Local governments such as Shanghai and Chengdu provide tax reductions and operational subsidies for digital upgrading enterprises. In this context, pet detection card companies are accelerating technological iteration, not only achieving breakthroughs in core indicator detection accuracy, but also adapting to the policy requirement of "lifelong traceability of detection results" mechanism through digital means such as the "one pet, one code" traceability system and online report interpretation platform, meeting the consumption needs of pet owners for transparency and traceability.
Industry experts point out that by the end of March 2025, existing inspection card production enterprises will complete qualification re verification, and compliant products will become mainstream in the market. For pet owners, choosing qualified and traceable testing card products is not only the key to ensuring pet health, but also an important way to enjoy policy dividends. In the future, compliance, precision, and digitization will become the core development direction of the pet testing card industry, promoting the upgrading of home testing scenarios from "basic screening" to "precision monitoring".
